A Study on Customer Perception and Satisfaction towards Health Insurance in Kerala

Abstract

The Health insurance plays a vital role in the Indian service sector. Health insurance sector also witnessed a magnificent growth for the past 10 years. Various factors are responsible for this credibility growth. This studies main aim is to identify and understand these various factors which influence the customer approach and their satisfaction on benefits which gets from various Health insurance schemes and Health insurance companies. The primary data were collected through the questionnaire 225 respondents from different districts in Kerala. The study found that respondents purchased health insurance for the tax benefits and to reduce the high cost of treatment. According to this study, health insurance policy holder’s satisfaction levels are heavily influenced by the type of policy and purchasing decision taken for taking Health Insurance Company.