Impact on Consumer Awareness on Organic Food in the Pandemic Era

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K. Vishnupriya, Dr. N. Prabhavathy Devi, Dr. M. Kavitha

Abstract

Organic food is becoming more popular among consumers across the world due to pandemic situation and to protect health of people.Organic products meanproducing products without any harmful products. Hence, the organic farming not only maintains the environment but also improves public health and brings significant benefits for both the economy as well as the social cohesion of rural areas Thus, examining information about consumers’ awareness on organic food is one of the motivating areas for producers and marketers to attract a big market share successfully.

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