Role of Brand Equity in the Purchase Intention- A Study With Reference to FMCG Consumers in Chennai City

Venkateswara Rao M. K., Dr. Elavarasan R.

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Published: May 27, 2022

Venkateswara Rao M. K., Dr. Elavarasan R.

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Role of Brand Equity in the Purchase Intention- A Study With Reference to FMCG Consumers in Chennai City

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Vol. 15 No. 1 (2022)

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